Resources

Welcome to Direct Connect Group's Resource Center. We invite you to take advantage of our ever-changing collection of direct marketing research materials and case studies. Learn the latest strategies and tactics for improving the ROI of your direct marketing, print and fulfillment campaigns. Simply select the resources you wish to review and complete the form below. We'll email you the links so you can download all the information.

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales
Good Sports Outdoor Outfitters expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion Good Sports implemented a direct marketing traffic generation campaign to increase sales and attract new customers. The cross-channel campaign coordinated messages and offers across direct mail, email, newsweekly ads and QR code landing pages. Redemptions of personalized direct mail coupons and seasonal promotions resulted in new sales exceeding $60,000.
 
Rosemont College Increases Fund Donations
Rosemont College, a private liberal arts college, introduced their new Rosemont Experience Fund to alumni with a multi-touch, cross-media marketing campaign. The fundraising campaign incorporated email, direct mail, social media, and Personalized URLs. Communications were personalized based on the recipient's major and extra-curricular activities while on campus and their donor history. 29% of recipients visited their Personalized URL and over $1,700,000 was raised in donations.
 
Pinehurst Golf Academy Drives Results with Personalization
Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. To accomplish this they used direct mail postcards which directed recipients to a Personalized URL. Once at the campaign site visitors were asked to particpate in an online survey that would assess their golf game. After completing the survey a personalized brochure was mailed to respondents with customized information regarding the weaker elements of their golf techniques. The campaign achieved a direct mail response rate of 9.9%.
 
Chick-fil-A Increases Store Traffic
Chick-fil-A is one of the largest privately-held restaurant chains in the U.S. with nearly 1,500 restaurants in 38 states and Washington D.C. Local franchise owners in Covington, Louisiana needed a direct marketing traffic generation solution that would establish a customer database and drive store business. A campaign incorporating personalized plastic postcards, Personalized URLs and viral marketing via social media, email and text messaging drove huge results. The campaign achieved a direct marketing response rate of 120.6%.
 
Girl Scouts Cross Channel Marketing Drives Girl Scout Cookie Program Participation
The annual cookie program is a major fundraiser for the Girl Scouts of the Minnesota and Wisconsin River Valleys Council (River Valleys). Encouraging Scout participation is critical to the success of the program. River Valleys needed a solution that would improve communication about the cookie program to Scouts and their parents. A multi-channel direct marketing program was developed which communicated directly to targeted groups of Girl Scouts. The integrated campaign, which incorporated direct mail and Personalized URLs, contributed to greater Scout engagement, which in turn supported exceeding the council's cookie program goal.
 

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