I recently came across this article, which really rings true for marketers. Seth Godin is one who always seems to be ahead of the curve from a consumer demand standpoint, and as suggested in this article, he notes that marketing is becoming less about products/services and more about experiences and connections.
It’s also noted that technology will continue to drive the change – and that companies are going to need to be more comfortable with advancing their IT. There are also predictions that marketing groups will spend more on IT than the IT groups themselves by 2017.
check out the article here: http://tinyurl.com/kd4nogw